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1. Know Your Target Audience:
Before any code or content is written for the site, think about your target audience and keep them in mind at every stage of site development. Consider age, gender, and especially, think about the things that will make your target audience want to visit your site often.

2. Build a Clean, Professional Looking and User-Friendly Site:
Web users have very short attention spans and the decision to linger at your site or clíck the Back button is made in a few seconds. Build a site that’s easy on the eyes and structure it so that information can be found quickly and easily. Use bulleted lists, subheads, bold important text but don’t overdo it, and use clean, intuitive page layouts. Avoid building pages with frames, .PDF’s, and Flash. By the time these pages have loaded, your viewer is probably long gone.

3. Well-Written Content:
Make sure the content on your site is well-written, gets right to the point, and doesn’t insult the intelligence of your readers with wild claims and hyperbole. Good content encourages readers to explore the other pages of your site and creates high-quality inbound links.

4. Let Keywords and Keyphrases Occur Naturally:
Both search engines and readers alike will notice obvious keyword stuffing immediately and your credibility will suffer. Let the words and phrases that you want to optimize occur naturally in the content without overdoing it.

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